29: Becca Atchison on Percentage Based Pricing and Bringing on a Business Partner

Sep 19, 2018

Full Service Wedding Planning Company Rebecca Rose Events founder, owner, and creative director Becca Atchison comes on the show to talk about how and why her pricing model is different than almost everyone else in the wedding planning industry, why she decided to bring a partner into her company, what she's most proud of (not being named top planner by Southern Living Magazine or a Planner to Follow by Martha Stewart Weddings, which she was), and that time her company was sued by a client.

In addition to being a wedding planner and creative director, Becca is passionate about coaching and consulting, and you can find information about that on her education page on her website, https://www.rebeccaroseevents.com/education.

Becca will also be speaking at The School of Styling in July.

Clearly she has a lot going on (plus she's a mom with baby 2 on the way soon!), so we appreciate her coming to visit!

Becca Atchison on the Job (Image by Jake and Heather Photography)

Becca Atchison, Rebecca Rose Events and Rebecca Rose Creative (image by Jake and Heather Photography)

Becca Atchison and Betsy Krug (image by Nancy Ray Photography)

Becca Atchison (image by Nancy Ray Photography)

 

Rebecca Rose Events on Social Media:

Instagram: @rroseevents

Facebook: @rebeccaroseevents

twitter: @rroseevents

 

Weddings for Real on Social Media:

Instagram: @weddingsforreal

Facebook: @weddingsforreal

twitter: @weddingsforreal

 

Also, at the top of the show, Megan mentioned an online marketing seminar. It's at The Umstead Hotel in Cary NC on Monday, October 22nd, for a Brunch and Learn from 9:30AM-12PM. Here are some of the details, and you can sign up with Eventbrite. We can't wait to see you there!

What you can expect from this intimate seminar:

 

An Insider’s Guide to Social Media Strategy & Etiquette, SEO Tips and Tricks, and Generating More Legit Inquiries!

 

The Social Media Strategy:

• Breaking down Instagram components and how to maximize use of them for your business

• How to build the right following and continue a steady growth of followers/future clients

• Social Media Vendor Etiquette and how this translates into real life referrals

• Best use of Instagram stories, polls, etc

• What to post, what not to post, and best times to post

• Tools and tips to streamline your Instagram posting

 

Millennials:

How are millennials finding their wedding vendors? What factors determine whether you get the job? Learn some easy best practices for attracting and communicating with the generation that is your biggest client base.

 

The SEO Component:

• Setting up/Refining your Google business page

• Online directory tips to improve your rankings

• Getting reviews (the formula Megan uses!)

• Titles, tags and descriptions and how these help or hurt your business rankings

• Writing SEO friendly and user friendly content for your site

• Image optimization tips

Sign up at Eventbrite. See you there!

If you're a wedding vendor, go get Honeybook! At A Southern Soiree, we’ve been using Honeybook since February 2015. I think we were one of their very first clients, and it has truly been a life changer. They make proposals and contracts super easy to use on both our side and the client side. I think before Honeybook I would send proposals and contracts by email, and the client would have to mail the contract to us or fax it by efax. Proposals were in no way streamlined either, so this has made our lives so much better. As a consultant, whenever I sign up a vendor client, one of the very first recommendations I make is Honeybook. No need to complicate things – it works, it’s great…just get it. And if you follow this link, you get 50% off your first year of Honeybook, which is nice, but not nearly as nice as all the time you’re going to save. And if you have any questions about my experience, feel free to send me an email to [e-mail]. 

Music for this episode by https://www.bensound.com.

The host of the show is Megan Gillikin, owner and lead consultant at A Southern Soiree Wedding and Event Planning.  She's also available for wedding and hospitality business consulting and can be reached at [e-mail].

Weddings for Real is edited and produced by Jason Gillikin for Earfluence.